http://cardinalscholar.bsu.edu:80 The Cardinal Scholar digital repository system captures, stores, indexes, preserves, and distributes digital research material. Thu, 23 May 2013 00:25:25 GMT 2013-05-23T00:25:25Z http://cardinalscholar.bsu.edu/handle/123456789/197259 Title: Arthur Andrew Olson III Research collection Thu, 16 May 2013 00:00:00 GMT http://cardinalscholar.bsu.edu/handle/123456789/197259 2013-05-16T00:00:00Z http://cardinalscholar.bsu.edu/handle/123456789/197258 Title: Case study analysis of relationship managenemt during a public relations crisis Authors: Wess, Melissa Abstract: strategy McNeil Consumer Healthcare utilized in response to consumer reaction to the “Motrin Moms” marketing campaign launched in September of 2008. The study was presented using a descriptive case study format, while focusing on Ledingham's Relationship Management Theory. Facts concerning the case were gathered through an analysis of national online news media coverage spanning a three-day period to determine the tone of media coverage. The research paper relied on Grunig’s Excellence Study and Ledingham’s Relationship Management Theory to illustrate the public relations efforts utilized by McNeil Consumer Healthcare to manage and cultivate its longstanding relationship with the company’s key publics using two-way communication techniques. Thu, 16 May 2013 00:00:00 GMT http://cardinalscholar.bsu.edu/handle/123456789/197258 2013-05-16T00:00:00Z http://cardinalscholar.bsu.edu/handle/123456789/197257 Title: Hiawatha Line: social and economic implications of light rail transit in Minneapolis, MN on single-family dwellings Authors: Wertman, Robert H. Abstract: This study has presented a detailed analysis of the social and economic impacts of light rail transit in Minneapolis, MN. Using ordinary least squares regression, analysis indicated that there was no observable proximity impact between a single-family dwelling unit’s assigned neighborhood composite socioeconomic index value and light rail transit stations. Analysis did reveal that there was a significant depreciating effect on the assigned neighborhood composite socioeconomic index value as a result of proximity to limited-access highway facilities. Using hedonic regression, this research found a significant positive impact on a single-family dwelling unit’s total estimated value within 0.50 miles of a transit station. This positive impact was found to increase between 2005 and 2010. The findings from this research have indicated that the real-estate market, en mass, has placed value on proximity to light rail transit. Thu, 16 May 2013 00:00:00 GMT http://cardinalscholar.bsu.edu/handle/123456789/197257 2013-05-16T00:00:00Z http://cardinalscholar.bsu.edu/handle/123456789/197256 Title: Assessment of impoverished individuals Authors: Weaver, Eric R. Abstract: The current study was undertaken to investigate the judgments that individuals make about impoverished persons at varying levels of poverty and how beliefs about the availability of opportunity affected those judgments. College students rated the extent to which opportunity was available in America, read vignettes describing people living in varying states of poverty, and judged to what extent those people were to blame for their poverty. Participants who rated opportunity as more available judged the impoverished persons as more to blame for their poverty than did participants who rated opportunity as less available. Vignette characters in extreme poverty were blamed more for their poverty than vignette characters in mild poverty were for their poverty. The results have implications for understanding attitudes towards the impoverished and public policy relating to poverty. Thu, 16 May 2013 00:00:00 GMT http://cardinalscholar.bsu.edu/handle/123456789/197256 2013-05-16T00:00:00Z