Corporate social responsibility and consumer purchase intention

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dc.contributor.advisor Sumner, David E., 1946-
dc.contributor.author Dodd, Melissa D. en_US
dc.date.accessioned 2011-06-09T15:32:24Z
dc.date.available 2011-06-09T15:32:24Z
dc.date.created 2009 en_US
dc.date.issued 2009
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/193479
dc.description.abstract Problem: Because an organizations’ profits are generally derived from product sales, it is important to recognize the relationship between consumers’ purchase intentions and organizational involvement in socially responsible practices. A gap exists in the research and studies conducted on consumer social responsibility as it relates to purchase intentions from a consumer perspective. H1: A positive association exists between an organization’s involvement in CSR programs and consumers’ purchase intentions. Thus, consumers are more likely to purchase an organization’s product if that organization is involved in socially responsible practices. RQ1: Are consumers aware of specific organizational involvement in socially responsible programs? RQ2: Are consumers aware of a lack of specific organizational involvement in socially responsible programs? Significance of Problem: Despite evidence that consumers appear to feel strongly about organizational involvement in socially responsible programs, research has shown that social responsibility was not a dominant goal in a majority of companies studied. Value: The relationship between CSR and consumers’ purchase intentions is important to understand because often CSR is dismissed as merely another public relations’ tool. However, understanding the underlying reasons consumers make purchases in relation to CSR would contribute to the understanding of CSR as a strategic management function overall. Methodology: Using a combination of interviews and emailed surveys, consumers were asked questions to determine the association between organizational involvement in socially responsible programs and consumers’ purchase intentions. Additionally, consumers were asked to identify their awareness of specific organizational involvement in socially responsible programs
dc.description.sponsorship Department of Journalism
dc.format.extent 85 p. : digital, PDF file, ill. en_US
dc.source CardinalScholar 1.0 en_US
dc.subject.lcsh Social responsibility of business en_US
dc.subject.lcsh Consumer behavior
dc.subject.lcsh Consumers--Attitudes
dc.title Corporate social responsibility and consumer purchase intention en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1499270 en_US


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  • Master's Theses [5293]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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