A content analysis of corporate social responsibility reported in corporate web sites of the Fortune Global 500, top 50 Asian companies

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dc.contributor.advisor Supa, Dustin W.
dc.contributor.author You, Jaehyun J. en_US
dc.coverage.spatial a------ en_US
dc.date.accessioned 2011-06-09T15:33:57Z
dc.date.available 2011-06-09T15:33:57Z
dc.date.created 2009 en_US
dc.date.issued 2009
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/193645
dc.description.abstract This study analyzes websites of the Fortune Global Ranking 50 Asian corporations to examine the current status of corporate social responsibility communication as reported in their Web pages. Furthermore, analysis of sample of 50 corporations provides the structure of Web communication and the specific issues in which companies aim to take part or whether there is difference depending on their country or industry. The main objective of this study is to investigate how the world’s leading Asian companies use the corporate Web site as a tool of communication for corporate social responsibility. The combination of CSR and corporate Web site is investigated in this study through a content analysis of the corporate Web sites by the top 50 Asian corporations in seven countries: China, India, Japan, Malaysia, South Korea, Taiwan, and Thailand of the Fortune 500 Global ranking 2009. To understand CSR activities in the corporate Web sites in each company, this research look at how companies involve with CSR in terms of motivating principle, process, stakeholder issues, and the component of CSR.
dc.description.sponsorship Department of Journalism
dc.format.extent iv, 46 p. : digital, PDF file. en_US
dc.source CardinalScholar 1.0 en_US
dc.subject.lcsh Social responsibility of business -- Asia. en_US
dc.subject.lcsh Corporations, Asian -- Computer network resources.
dc.title A content analysis of corporate social responsibility reported in corporate web sites of the Fortune Global 500, top 50 Asian companies en_US
dc.type Research paper (M.A.), 3 hrs. en_US
dc.description.degree Thesis (M.A.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1552430 en_US


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  • Research Papers [5006]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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