Social media and Internet marketing in residential property management : development of a learning module for FCSPM 275 Marketing and leasing residential properties

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dc.contributor.advisor Earhart, Carla M.
dc.contributor.author Rusk, Casey Ray D.
dc.date.accessioned 2012-06-04T16:51:40Z
dc.date.available 2012-06-04T16:51:40Z
dc.date.created 2012-05-05
dc.date.issued 2012-05-05
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/195989
dc.description.abstract Nearly 38 million households, or 33% of the United States population, are renters (National Multi Housing Council [NMHC], 2010). Individuals currently seeking a new apartment home are faced with many ways to find their new home. However, not all property managers or property management companies use the Internet or social media websites to market their properties. Property managers and leasing professionals need to determine if the marketing techniques they use meet the needs of the renters they hope to acquire. The researcher did an extensive literature reviews on numerous topics that include current trends in apartment living, legal issues, Internet marketing, and the use of social media and Internet marketing in residential property management. After the researcher completed the literature review he created a module of learning to be taught in the Ball State University Course "Marketing and Leasing Residential Properties,"� FCSPM 275. This module of learning includes PowerPoint slides, a homework assignment, and a module quiz.
dc.description.sponsorship Department of Family and Consumer Sciences
dc.subject.lcsh Rental housing -- Internet marketing.
dc.subject.lcsh Social media.
dc.subject.lcsh Residential real estate -- Management -- Study and teaching (Higher)
dc.subject.lcsh Online social networks in business.
dc.title Social media and Internet marketing in residential property management : development of a learning module for FCSPM 275 Marketing and leasing residential properties en_US
dc.type Creative project (M.A.), 3 hrs. en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1672873


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  • Creative Projects [3101]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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