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| Title: | Hulu and the future of television : a case study |
| Authors: | Rodgers, Matthew A. |
| Advisor: | Hanley, Michael L. |
| Date of Object: | 2012-05-07 |
| Abstract: | Understanding current media trends and adapting to ever-changing consumer desires is essential to success in advertising. Hulu is one of several new Internet-based services that deliver television content to consumers without using the traditional broadcast or cable channels used in the recent past. This document compiles information concerning this new service and presents it as a case study for the evolving television market, especially as it concerns advertisers. |
| CardCat URL: | http://liblink.bsu.edu/uhtbin/catkey/1619318 |
| Type: | Undergraduate senior honors thesis. |
| Degree: | Thesis (B.?) |
| Department: | Honors College |
| Archival ID: | A-341 |
| Appears in Collections: | Undergraduate Honors Theses
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