Creating an identity : Wabash Farmer's Market

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Authors
Merriman, Laura J.
Advisor
Minor, Sam
Issue Date
2013-05
Keyword
Degree
Thesis (B.?.)
Department
Honors College
Other Identifiers
Abstract

For this project, I felt it was important to provide not-for-profit work to a cause I truly care about. Improving the health and sense of community in my hometown of Wabash, IN can be accomplished by promoting the ways in which the Wabash Farmer's Market benefits the town nutritionally, socially, and economically. Providing the market with an individual identity became the center of this thesis. This will allow the Wabash Farmer's Market to be recognized more immediately within the community and can extend its reach to surrounding counties. By working with the members of Wabash Marketplace Inc., I was able to gain a sense of their message as an organization and do my best to translate this visually. I designed a series of visual elements that include: logo, letterhead, business cards, advertisements, signage, a website, and a production booklet that aim to increase awareness and attendance to one of Wabash's most healthy, fun, and economically beneficial events.