Taming the lions and the lies : a review of Pennsylvania State University's crisis response strategies

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dc.contributor.advisor McDonald, Becky A.
dc.contributor.author Chynoweth, Sally Anne
dc.date.accessioned 2013-12-18T19:10:35Z
dc.date.available 2013-12-18T19:10:35Z
dc.date.created 2013-12-14
dc.date.issued 2013-12-14
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/197800
dc.description.abstract This thesis examined how Pennsylvania State University administrators managed the Sandusky sex abuse scandal in 2011. Coombs’ (2006) Situational Crisis Communication Theory (SCCT) strategic response strategies were the theoretical basis for this thesis. This study found Penn State primarily demonstrated the corrective action response strategy. This content analysis also uncovered the dominant tone of Penn State’s messages, which was a traditional public relations tone, as defined by Fitzpatrick and Rubin (1995). This content analysis focused on newspaper articles between November 5, 2011 and January 22, 2012, which were collected from The New York Times and State College’s local newspaper the Centre Daily Times that were reporting on the Sandusky crisis.
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Crisis management -- Pennsylania -- University Park -- Case studies
dc.subject.lcsh Communication in organizations -- Pennsylania -- University Park -- Case studies
dc.subject.lcsh Pennsylvania State University -- Public relations -- Case studies
dc.subject.lcsh Child sexual abuse -- Pennsylania -- University Park -- Case studies
dc.title Taming the lions and the lies : a review of Pennsylvania State University's crisis response strategies en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1739770


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  • Master's Theses [5293]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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