The effects of popular meat, poultry and dairy labels on consumers' perceptions of the ethical and environmental implications proposed by those labels

Cardinal Scholar

Show simple item record

dc.contributor.advisor Gruver, Joshua B.
dc.contributor.author Anderson, Amy Lee
dc.date.accessioned 2015-09-08T13:53:40Z
dc.date.available 2015-09-08T13:53:40Z
dc.date.issued 2015-07
dc.identifier.other A-369
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/199960
dc.description.abstract Consumers are bombarded by buzzwords like 'natural', 'organic' and 'cage-free' or 'free-range' that plaster food packages in every supermarket to signify the product's superior quality. But, do they really mean anything? The relationship between certain manufacturer's and business's labeling strategies and consumer acceptance of the implied practices behind those labels was assessed via a survey generated in Qualtrics. The survey, which remained active for two weeks, was sent out via the Ball State University campus email system to students, faculty and staff as well as to willing participants of the Muncie Masterworks Chorale. Approximately 60% of participants understand the factors that contributed to the definitions of the following labels that pertain to beef, pork, poultry, dairy or egg products: 'natural', 'organic', 'cage-free', 'freerange', 'grass-fed', 'Certified-Humane' and 'non-GMO'. However, price and expiration date were found to have a higher influence on their purchasing habits than what labels were on the meat, poultry, dairy or egg product. These results could help promote discussions and debates surrounding the daily" What should I eat" dilemma so that we can make more informed, ethical decisions when the time comes. en_US
dc.description.sponsorship Honors College
dc.subject.lcsh Environmental management.
dc.title The effects of popular meat, poultry and dairy labels on consumers' perceptions of the ethical and environmental implications proposed by those labels en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1781405


Files in this item

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [5463]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account