Brand personality and organization-public relationships : impacting dimensions by choosing a temperament for communication

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dc.contributor.advisor O'Malley, Michelle M.
dc.contributor.author Cleveland, David J., II
dc.date.accessioned 2016-07-29T12:57:19Z
dc.date.available 2016-07-29T12:57:19Z
dc.date.issued 2016-07-23
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/200366
dc.description.abstract This study is designed to determine if brand personalities impact the strength of an organizationpublic relationship (OPR) and the dimensions that make up said relationships. Utilizing the familiar MyersBriggs Type Indicator (MBTI) measurement typically used for human temperament differences, it is believed that organizations can choose to present general communication in one of these temperament styles for positive impact. By tapping into these personality aspects, organizations and publics can have a better understanding of each other and can see even stronger relationships develop because of them. en_US
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Communication in organizations.
dc.subject.lcsh Public relations -- Language.
dc.subject.lcsh Branding (Marketing)
dc.title Brand personality and organization-public relationships : impacting dimensions by choosing a temperament for communication en_US
dc.title.alternative Brand personality and organization public relationships
dc.title.alternative Brand personality and OPR
dc.type Research paper (M.A.), 3 hours.
dc.description.degree Thesis (M.A.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/uhtbin/catkey/1831046


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  • Research Papers [4998]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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