Exhuming EPCOT : marketing the tomorrow that never was

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dc.contributor.advisor Earhart, Carla
dc.contributor.author Wells, Jared
dc.date.accessioned 2019-04-11T18:42:30Z
dc.date.available 2019-04-11T18:42:30Z
dc.date.issued 2018-05
dc.identifier.other A-392
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/201620
dc.description.abstract In 1965, Walt Disney sent the nation into a tizzy when he announced his plans to erect a new entertainment enterprise on Central Florida cow pastures. However, what he had in mind was much more than just an East Coast Disneyland. In fact the centerpiece of his so-called “Florida Project” was not a theme park, but an Experimental Prototype City of Tomorrow (EPCOT). This model community of the future sought to literally reinvent the American city from the ground up, and would serve as a proving ground for the latest innovations in urban living. After Walt Disney died, his forlorn predecessors shelved EPCOT, and developed Walt Disney World into a massive complex of theme parks, resorts and recreational areas. Exhuming EPCOT is a hypothetical promotional campaign that proposes how the Walt Disney Company might market EPCOT's homes and residences to a contemporary audience, if the city were built today. Drawing inspiration from historical documents, scholarly studies, and real-world marketing research, this fictional campaign represents a feasible conception of how EPCOT might be presented to the public were it set to open in 2020. en_US
dc.description.sponsorship Honors College
dc.subject.lcsh Management.
dc.title Exhuming EPCOT : marketing the tomorrow that never was en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?) en_US

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  • Undergraduate Honors Theses [5614]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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