Drinks, design, and diversity: using transmedia storytelling to encourage inclusivity in Indiana's craft beer industry

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dc.contributor.advisor Moloney, Kenin
dc.contributor.author Valdez, Christina
dc.date.accessioned 2019-05-14T13:54:51Z
dc.date.available 2019-05-14T13:54:51Z
dc.date.issued 2019-05-04
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/201734
dc.description.abstract Due to perceived demographic disparities that exist within the beer industry, this project sought to understand how employees in the craft beer industry in Indiana perceive inclusivity and empathy. The project was designed around interviews with members of Indiana’s craft beer industry. This project used affinity mapping to determine important factors that deal with perceived inclusivity. A design campaign comprised of can labels and posters was created as a means to promote the project and continue the narrative. A website was created to house all elements of the project. It was found that disparities do exist within craft beer in Indiana, but industry workers are unaware of what actionable steps to take in order to fix the problem. Two tabletop game elements were designed in order to explore a way to encourage inclusivity. en_US
dc.title Drinks, design, and diversity: using transmedia storytelling to encourage inclusivity in Indiana's craft beer industry en_US
dc.title.alternative Drinks, design, and diversity en_US
dc.description.notes This is a 6 hour creative project. en_US
dc.description.degree Thesis (M.A.) en_US


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  • Creative Projects [3109]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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