Analysis of quantitative and qualitative data related to a television program series intended for senior citizens

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dc.contributor.author Carnefix, D. Lynn en_US
dc.date.accessioned 2011-06-03T19:22:54Z
dc.date.available 2011-06-03T19:22:54Z
dc.date.created 1979 en_US
dc.date.issued 1979
dc.identifier LD2489.Z8 1979 .C29 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/174961
dc.description.abstract This creative project used a sample audience to evaluate a television program which was researched, written, directed and edited by the writer and produced by WIPB, Muncie, Indiana. The audience was chosen from the target audience (over-50 years of age) for whom the program was intended. The participants also, through a questionnaire and an oral discussion which was audio recorded and transcribed, suggested what type of television programs they would like to see, the length of program they prefer, the time of day and day of week when they would watch a regular series, and the topics in which they are interested.The data from the questionnaire and the oral discussion were compiled and from them recommendations have been made for a regular television series intended for an over-50 target audience which WIPB could produce locally.
dc.format.extent vi, 99, [1] leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.title Analysis of quantitative and qualitative data related to a television program series intended for senior citizens en_US
dc.type Creative project, 4 hrs. en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/259833 en_US


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  • Creative Projects [3109]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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