A survey of central Indiana libraries : staff attitudes toward public relations and the administration of public relations

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dc.contributor.advisor Axeen, Marina E. (Marina Esther), 1921- en_US
dc.contributor.author Fox, Vicki Regina Graham, 1947- en_US
dc.date.accessioned 2011-06-03T19:31:14Z
dc.date.available 2011-06-03T19:31:14Z
dc.date.created 1974 en_US
dc.date.issued 1974
dc.identifier LD2489.Z76 1974 .F69 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/180886
dc.description.abstract The study surveyed public relations in twenty-five public libraries in an eight-county region in central Indiana. It examined staff attitudes toward library public relations, the extent of public relations activities and administrative patterns of library PR. It compared attitude and administrative patterns with the extent of public relations activity in an attempt to determine what factors are most important to active library PR.A mail questionnaire was used to establish attitude and an interview surveyed the extent of PR activity and administrative factors.Data suggested that the surveyed library staffs are generally favorable toward PR. However, the hypothesis that a favorable staff attitude would indicate higher PR activity, was not substantiated. The findings show that most of the surveyed libraries did not implement PR as a formal management function. The small size of the sample prohibits generalizations, but library size appears to be an influential factor affecting the extent of PRactivity.
dc.format.extent v, 69 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Libraries -- Public relations. en_US
dc.subject.lcsh Public libraries -- Administration -- Case studies. en_US
dc.title A survey of central Indiana libraries : staff attitudes toward public relations and the administration of public relations en_US
dc.description.degree Thesis (M.L.S.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/415788 en_US


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  • Master's Theses [5293]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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