Full advertising campaign for Collegienne Shops

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dc.contributor.advisor Hill, R. Bradford en_US
dc.contributor.author Stelzer, Blenda R. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:34:17Z
dc.date.available 2011-06-03T19:34:17Z
dc.date.created 1986 en_US
dc.date.issued 1986
dc.identifier LD2489.Z72 1986 .S74 en_US
dc.identifier.other Slide 1357 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/183274
dc.description.abstract Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with new store interior displays and exterior modifications were calculated to present a new image for Collegienne Shops, apart from that of its parent company, Ball Stores [of Muncie]. Currently the store markets the same line of women's clothing and accessories as Ball Stores, and projects a decidedly similar image through its advertisements and in-store atmosphere.The new logo and design concepts were incorporated into the company letterhead, a business card, an envelope, a tractor-trailer truck, a shopping bag, T-shirts, packaging designs, posters and numerous print ads.Also developed was a complete concept for a television commercial, along with novelty and point of purchase items, premiums, as well as interior displays and exterior modifications, including a design for a large sculpture for the store's sidewalk.The project is presented in manual form to share the experience and assist other students with their own graphic design projects.
dc.format.extent vi, 195 leaves : ill. ; 28 cm. + 5 slides (col.) en_US
dc.source Virtual Press en_US
dc.subject.lcsh Fashion merchandising -- Indiana. en_US
dc.subject.lcsh Advertising -- Fashion -- Indiana. en_US
dc.subject.lcsh Graphic arts. en_US
dc.subject.other Collegienne Shops (Muncie, Ind.) en_US
dc.title Full advertising campaign for Collegienne Shops en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/491460 en_US


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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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