Financial and product sponsorship within college athletic training programs

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dc.contributor.author Sanderson, Natalie en_US
dc.date.accessioned 2011-06-03T19:36:52Z
dc.date.available 2011-06-03T19:36:52Z
dc.date.created 1996 en_US
dc.date.issued 1996
dc.identifier LD2489.Z9 1996 S26 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/185114
dc.description.abstract As the cost of operating an athletic training room escalate, athletic trainer's find themselves in search of new sources of budget support. The purpose of this investigation was to determine the utilization of financial and product sponsors within college athletic training programs. A questionnaire was developed and sent to the head athletic trainers at 57 NCAA Division IA and Division IAA institutions, based on their football divisional status and geographical location (Midwest, Northeast and Southeast). Of the 57 questionnaires, 51 were returned (89.9%). Descriptive statistics and cross tabulations were computed. The results showed that the majority (70.6%) of the institutions surveyed utilized some type of sponsorship, public or private. However, the results showed both Division levels generally utilized only one sponsorship (58.8%). Eighty percent (80.0%) of the Division IA athletic training programs acquired sponsorships in two ways: by the active pursuit of the athletic training program or by the active pursuit of the sponsor company. However, 50% of the Division IAA sponsorships were initiated by the pursuit of the athletic training program only. Therefore, the athletic training programs that utilize sponsorships may appreciate only a slight alleviation in their overall budget. en_US
dc.description.sponsorship School of Physical Education
dc.format.extent 12 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.title Financial and product sponsorship within college athletic training programs en_US
dc.type Research paper (M.A.), 3 hrs. en_US
dc.description.degree Thesis (M.A.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1014876 en_US


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  • Research Papers [5006]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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