Comparative research into credibility attributed to uniformed versus non-uniformed defense sources

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dc.contributor.advisor Popovich, Mark N. en_US Thurwanger, Michael L. en_US
dc.coverage.spatial n-us--- en_US 2011-06-03T19:37:29Z 2011-06-03T19:37:29Z 1996 en_US 1996
dc.identifier LD2489.Z72 1996 .T48 en_US
dc.description.abstract The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian employees as information sources. The objectives of this study was to determine whether students, acting in the role of journalists, attributed greater credibility to uniformed or non-uniformed spokespersons and whether a difference in attribution could be measured when the topic being briefed was more specifically related to the military mission.Seventy undergraduate journalism students were randomly assigned to four groups and exposed to one of four videotaped press briefings. Two briefings announced the outbreak of hostilities involving U.S. forces or award of a major construction contract. Each of the announcements was delivered by a uniformed military public affairs officer or by a spokesperson in civilian business suit.Following the briefings, students evaluated the source using semantic differentials first developed by Berlo, Lemert and Mertz (1969) and prepared questions exactly as they would ask them following the spokesperson's prepared statement. The semantic differentials were analyzed using ANOVA. The follow-on questions were coded using methodology similar to that used by Einsiedel (1974) and evaluated using the "Coefficient of Imbalance" proposed by Janis and Fadner (1949). This second method was employed to determine whether data obtained and analyzed using the Coefficient of Imbalance would validate results obtained through the use of more traditional semantic differentials.Neither method resulted in findings which would suggest a statistically significant difference in the credibility attributed to the defense source by the student-journalists in any of the four treatments.
dc.description.sponsorship Department of Journalism
dc.format.extent i, 91 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Armed Forces and mass media -- United States. en_US
dc.subject.lcsh Military uniforms -- Public opinion. en_US
dc.subject.lcsh Journalists -- United States -- Public opinion. en_US
dc.subject.lcsh Military uniforms -- Psychological aspects. en_US
dc.subject.lcsh Journalism, School -- United States. en_US
dc.title Comparative research into credibility attributed to uniformed versus non-uniformed defense sources en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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