A descriptive analysis of services provided by health promotion and wellness consultants and the marketing strategies used to promote and solicit business

Cardinal Scholar

Show simple item record

dc.contributor.advisor Mueller, Lisa A. en_US
dc.contributor.author Mueller, Lisa A. en_US
dc.date.accessioned 2011-06-03T19:38:16Z
dc.date.available 2011-06-03T19:38:16Z
dc.date.created 1998 en_US
dc.date.issued 1998
dc.identifier LD2489.Z78 1998 .M84 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/186186
dc.description.abstract This study provided needed information on consulting as a profession for health promotion and wellness practitioners. Of the 211 participants from consultancy listings for the Association for Worksite Health Promotion and the National Wellness Association, 65 completed the questionnaire designed for this study. Participants completed a 23 item questionnaire inquiring about their current consulting services, marketing strategies, roles performed, job-setting, annual revenue, as well as possible services and marketing strategies for the next five years. The majority of services offered by consultants included health education seminars, health risk appraisals, educational resources, and health screenings. The marketing strategies used most included personal contact/sales, word of mouth, and letters. Health promotion and wellness consultants identified their primary role as information specialists. Chi-square analysis identified three statistically significant findings: health education seminars are a strong revenue source for independent consultants, the annual income range is larger for consultants in a firm, and the annual marketing budget is higher for consultants in a firm. From this study, additional information is known about consultants, including their services, roles, marketing expenses and strategies, revenue, and the development, delivery, and marketing processes of being a health promotion and wellness consultant.
dc.description.sponsorship Fisher Institute for Wellness
dc.format.extent iv, 56 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Health promotion -- Marketing. en_US
dc.subject.lcsh Health education -- Marketing. en_US
dc.title A descriptive analysis of services provided by health promotion and wellness consultants and the marketing strategies used to promote and solicit business en_US
dc.description.degree Thesis (M.S.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1117109 en_US


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account