A Q-sort analysis of how sports information directors of universities in the Mid-American Conference relate to Grunig's four public relations models

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Graham-Reinhardt, Tamu en_US
dc.date.accessioned 2011-06-03T19:38:25Z
dc.date.available 2011-06-03T19:38:25Z
dc.date.created 1998 en_US
dc.date.issued 1998
dc.identifier LD2489.Z72 1998 .G73 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/186308
dc.description.abstract This study attempted to examine the public relations activities of sports information departments of universities within the Mid-American conference. The activities were categorized according to James E. Grunig and Todd Hunt's four public relations models.The researcher provided ten sports information directors with thirty-six statements regarding various public relations activities which a public relations department would perform. Each respondent was asked to sort the responses according to how they perceived public relations activities were carried out within their respective departments.The Q-method program was used to determine two factor groups from the ten responses received. Factor I consisted of nine sports information directors and Factor II consisted of one sports information director.While sports information directors in both groups agreed that truth is important in a public relations program (a public information model), the two groups differed significantly in the types of public relations activities they carried out. Factor I respondents perceived their departments as performing a more press agentry/publicity style of public relations (model 1). The Factor II respondent perceived his department more along the lines of two-way asymmetric and two-way symmetric public relations (models 3 and 4). Neither of the two groups practiced each of these models exclusively but rather practiced one dominant form of public relations while using the other models to a lesser extent.
dc.description.sponsorship Department of Journalism
dc.format.extent ii, 111 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Sports -- Public relations. en_US
dc.subject.lcsh Sports promoters -- Attitudes. en_US
dc.subject.other Grunig, James E. Managing effective public relations. en_US
dc.title A Q-sort analysis of how sports information directors of universities in the Mid-American Conference relate to Grunig's four public relations models en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1115239 en_US


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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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