The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases

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dc.contributor.advisor McDonald, Becky A. en_US
dc.contributor.author Curry, Tracy L. en_US
dc.date.accessioned 2011-06-03T19:38:27Z
dc.date.available 2011-06-03T19:38:27Z
dc.date.created 1998 en_US
dc.date.issued 1998
dc.identifier LD2489.Z72 1998 .C87 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/186346
dc.description.abstract Periods of crisis communication are uncertain, at best, for any organization dealing with a product tampering. This study examined how the public would use the media to gain information about the product tampering, if there would be a difference between newspaper and television usage, and what gratifications the public would seek from the media.The hypothesis stated that there would be no significant difference in media use during product tampering cases between newspapers and television. Three hundred eighty-eight households, the number needed for statistical reliability, were surveyed by telephone in the Muncie, Indiana, area. Results of the data supported the hypothesis.
dc.description.sponsorship Department of Journalism
dc.format.extent iv, 81 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Mass media -- Social aspects. en_US
dc.subject.lcsh Mass media -- Audiences. en_US
dc.subject.lcsh Television viewers. en_US
dc.subject.lcsh Newspaper reading. en_US
dc.subject.lcsh Journalism. en_US
dc.title The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1100448 en_US


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  • Master's Theses [5293]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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