Japanese automakers' luxury brand names and their marketing sucess : a Q-study analysis of the Lexus' brand image among Indiana Lexus owners

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Authors
Kandori, Yoko
Advisor
Hanley, Michael L.
Issue Date
2007
Keyword
Degree
Thesis (M.A.)
Department
Department of Journalism
Other Identifiers
Abstract

There is no abstract available for this research paper.

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