Using the concept of image restoration as a form of reputation management for celebrity clients in crisis

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dc.contributor.advisor Pritchard, Robert S. en_US
dc.contributor.author McDonald, Margrett A. en_US
dc.date.accessioned 2011-06-03T19:40:11Z
dc.date.available 2011-06-03T19:40:11Z
dc.date.created 2004 en_US
dc.date.issued 2004
dc.identifier LD2489.Z72 2004 .M43 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/187723
dc.description.abstract Recently, the reputations of celebrities have been scrutinized. Reputation management was a concept thought to be beneficial for celebrities. Image restoration theory has been a concept formulated for use by individuals; therefore it was used for this study. This study is one of the first to review the theory's use in public relations, and its influence on celebrity status.Celebrity R. Kelly was the subject because he was involved in legal scandal. The objective was to determine if Mr. Kelly's publicist utilized image restoration theory as the basis for constructing response statements.A case study approach was utilized to provide an understanding of how this strategic plan might salvage reputations. The researcher reviewed documents and interviewed persons who had knowledge of the R. Kelly crisis. This study found use of elements of image restoration theory in this case as a form of reputation management, thereby confirming the usefulness of it as a cogent public relations tactic.
dc.description.sponsorship Department of Journalism
dc.format.extent iii, 59, [7] leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Public relations -- Case studies. en_US
dc.subject.lcsh Celebrities -- Public opinion -- Case studies. en_US
dc.title Using the concept of image restoration as a form of reputation management for celebrity clients in crisis en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1293376 en_US


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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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