Cultural differences in the effects of attitudinal projection on opinion certainty : comparing Korean and American samples

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dc.contributor.advisor Holtz, Rolf F. en_US Lee, Hyeon-Nyeon en_US
dc.coverage.spatial a-ko--- n-us--- en_US 2011-06-03T19:40:55Z 2011-06-03T19:40:55Z 2006 en_US 2006
dc.identifier LD2489.Z72 2006 .L44 en_US
dc.description.abstract This research examines how culture moderates the effect of attitude projection onto the family in terms of opinion certainty. Korean students and American students completed a measure of collectivism-individualism and a measure of family cohesiveness and then indicated their own attitude positions on eight topical issues. Next, each person estimated the positions of either his or her own family, or student peers at their home university, or college students from the respective out-group country. In a fourth condition, participants did not estimate the attitude positions of others. As expected, Koreans and Americans assumed attitude similarity to their family and to their student peers more than to college student out-group members. Also as expected, however, projection onto the family did not lead to an increase in opinion certainty among Korean participants. Only among American participants did attitude projection onto the family correlate with increases in opinion certainty. Despite confirmation of the predicted outcomes for opinion certainty, the additional process measures revealed unexpected findings. These measures showed that individualism predicted the opinion certainty of Koreans following projection onto the family. Only in the out-group projection condition was the opinion certainty of Korean participants correlated with their collectivism scores and their family cohesion scores. These findings are discussed in terms of (1) cultural orientations that influence personality and (2) methodological features of the present study that are typical of social projection research paradigms.
dc.description.sponsorship Department of Psychological Science
dc.format.extent 36 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Attitude (Psychology) -- Korea (South) en_US
dc.subject.lcsh Attitude (Psychology) -- United States. en_US
dc.subject.lcsh Social psychology -- Korea (South) en_US
dc.subject.lcsh Social psychology -- United States. en_US
dc.title Cultural differences in the effects of attitudinal projection on opinion certainty : comparing Korean and American samples en_US
dc.title.alternative Culture, projection, and certainty en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5293]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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