Portrait of a lady : attitudes toward women in men's lifestyle magazines

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dc.contributor.advisor White, Michael J. en_US
dc.contributor.author Johnson, Katherine A. en_US
dc.date.accessioned 2011-06-03T19:40:57Z
dc.date.available 2011-06-03T19:40:57Z
dc.date.created 2006 en_US
dc.date.issued 2006
dc.identifier LD2489.Z72 2006 .J638 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/188118
dc.description.abstract This study measures the attitudes men and women form toward women from a sample of feature articles and interviews in four men's lifestyle magazines (Maxim, Stuff Esquire and GQ) from the years 2002-2004. Attitudes were measured with a 15-item semantic differential analysis. Across all four magazines, attitudes toward the women were positive, active, and impotent. A MANCOVA tested the hypotheses that attitudes would vary by magazine title, gender, and sexism scores as measured by the Ambivalent Sexism Inventory (ASI). Magazine title was the only significant main effect, showing that women featured in Stuff magazine received the most negative ratings on all three semantic differential scales. Gender and ASI score did not significantly affect individual attitudes.
dc.description.sponsorship Department of Counseling Psychology and Guidance Services
dc.format.extent iii, 74 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Women in mass media. en_US
dc.subject.lcsh Men's magazines. en_US
dc.subject.lcsh Women -- Public opinion. en_US
dc.title Portrait of a lady : attitudes toward women in men's lifestyle magazines en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1345343 en_US

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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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