An attitudinal study of gender and roles in public relations among practioners in the Midwest

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dc.contributor.advisor Popovich, Mark N. en_US Parke, Sarah E. en_US
dc.coverage.spatial n-usc-- en_US 2011-06-03T19:41:06Z 2011-06-03T19:41:06Z 2006 en_US 2006
dc.identifier LD2489.Z72 2006 .P37 en_US
dc.description.abstract Previous research has shown that although women outnumber men in public relations, women hold inferior positions, are paid less, and possess less credibility in their organization.Gender and roles in public relations has become a common focus of research for the public relations scholar; however, very few studies have used Q-methodology to gauge attitudes on this subject.Using Q-methodology, 21 public relations practitioners from a variety of organizations in 3 states were asked to sort 48 statements concerning attitudes about gender and roles in the field. Two factors emerged from the results and were labeled: Initiators and Generalists.Results indicated gender was no longer a factor in what roles the practitioner played and roles in public relations were blurring. It suggests further research should focus on differences between generalists and specialists rather than managers and technicians.
dc.description.sponsorship Department of Journalism
dc.format.extent iii, 54, xxviii leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Sex discrimination in employment. en_US
dc.subject.lcsh Women -- Employment. en_US
dc.subject.lcsh Public relations. en_US
dc.subject.lcsh Public relations personnel -- Middle West -- Attitudes. en_US
dc.title An attitudinal study of gender and roles in public relations among practioners in the Midwest en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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