An attitudinal study of the relationship between practitioners and their clients in Indianapolis, Indiana, public relations agencies

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Everling, Kelly B. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:41:08Z
dc.date.available 2011-06-03T19:41:08Z
dc.date.created 2006 en_US
dc.date.issued 2006
dc.identifier LD2489.Z72 2006 .E94 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/188188
dc.description.abstract While many publications comment on successful relationships, it was necessary to specifically analyze the relationship between public relations practitioners and their clients. Using traits gathered in the literature review, the researcher prepared a Q study to identify, "Which relationship traits do agency representatives and client counterparts find most important?"Subjects included principals of agencies listed in the 2004 Indianapolis Business Journal's "Book of Lists," and their clients. Each respondent ranked the Q statements two times, once reflecting their own attitudes and another reflecting the attitudes of their counterpart.Of the twelve traits studied, eight were ranked as highly important to participants. Also, the researcher surmised that clients better understand their relationships, ranking three of five traits as highly important when assuming their counterparts' roles. In contrast, agency partners ranked two of the five traits that their counterparts found highly important.
dc.description.sponsorship Department of Journalism
dc.format.extent v, 77 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Public relations firms. en_US
dc.subject.lcsh Customer relations. en_US
dc.subject.lcsh Public relations personnel -- Attitudes. en_US
dc.title An attitudinal study of the relationship between practitioners and their clients in Indianapolis, Indiana, public relations agencies en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1337193 en_US


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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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