Physical attractiveness : the affect on perceived quality in clothing

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dc.contributor.advisor Saiki, Diana E. en_US Robbins, Audrey A. en_US 2011-06-03T19:41:25Z 2011-06-03T19:41:25Z 2007 en_US 2007
dc.identifier LD2489.Z78 2007 .R63 en_US
dc.description.abstract The purpose of the study was to determine the perception of apparel quality based on perceived physical attractiveness of both the observer and model. Although there is research about apparel quality, what people view as physically attractive, and how people determine what is attractive, there has been little research about the relationship between these variables as well as observer background.Ninety-three Fashion Merchandising/Apparel Design and non majors completed one of two versions of a survey. The survey was presented on-line and included a picture that participants were asked to assess model attractiveness and apparel quality. A second version included a different model wearing similar clothing. Participants were also asked to rate their own attractiveness in relationship to the model and what quality features they consider when purchasing clothing.Frequencies and a two way ANOVA analysis revealed a statistically significant difference for model viewed/survey completed. Ratings of quality characteristics correlated to form a scale of quality. Education background influenced responses.
dc.description.sponsorship Department of Family and Consumer Sciences
dc.format.extent v, 65 leaves : col. ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Beauty, Personal -- Public opinion. en_US
dc.subject.lcsh Clothing and dress -- Public opinion. en_US
dc.title Physical attractiveness : the affect on perceived quality in clothing en_US Thesis (M.S.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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