Relationship management using Q methodology and the organization-public relationship scales with nonprofit theatres around Indiana

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dc.contributor.advisor McDonald, Becky A. en_US
dc.contributor.author Blemker, Douglas M. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:41:38Z
dc.date.available 2011-06-03T19:41:38Z
dc.date.created 2008 en_US
dc.date.issued 2008
dc.identifier LD2489.Z72 2008 .B59 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/188414
dc.description.abstract This research focused on gaining a greater understanding of Indiana nonprofit theatre professionals regarding relationship-building practices with their patrons. In addition, this researcher questioned whether Bruning and Ledingham's organization-public relationship theory was applicable to theatres.Executive directors and managing directors from 21 theatres completed a Q sort to evaluate their perceived level of relationships with their patrons. From the sorts, three distinct factor groups were revealed: communitarians, partner makers, and idealists.The communitarians placed a strong commitment to the community and education. The partner makers focused on building community and business partnerships. Idealists showed a generalized focus on both community, patron, and businesses without being able to fully implement their interests.
dc.description.sponsorship Department of Journalism
dc.format.extent vi, 102 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Nonprofit organizations -- Public relations. en_US
dc.subject.lcsh Theater -- Public relations. en_US
dc.subject.lcsh Theatrical managers -- Indiana -- Attitudes. en_US
dc.title Relationship management using Q methodology and the organization-public relationship scales with nonprofit theatres around Indiana en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1390649 en_US


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  • Master's Theses [5318]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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