Using focus group research to evaluate recruitment publications : an honors thesis (HONRS 499)

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dc.contributor.advisor Adrian, Daryl B. en_US
dc.contributor.author Bomholt, Jennifer J. en_US
dc.date.accessioned 2011-06-06T18:28:38Z
dc.date.available 2011-06-06T18:28:38Z
dc.date.created 1997 en_US
dc.date.issued 1997
dc.identifier.other A-190 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/189562
dc.description.abstract The purpose of this thesis is to examine the use of focus group marketing research in the evaluation of college recruitment publications. It includes background information on both the use of recruitment publication and focus group research. Furthermore, this paper details the planning, organization, and results of an actual focus group research project conducted in conjunction with the Ball State University Office of Admissions. This study involved one hundred and forty-seven college-bound students who were selected at random to participate in this focus group project. These students evaluated recruitment publications from nineteen colleges and universities, including Ball State. This thesis examines the effectiveness of this particular focus group study.
dc.description.sponsorship Honors College
dc.format.extent 1 v. ; 29 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Business. en_US
dc.subject.lcsh Ball State University. Honors College -- Theses (B.?) -- 1997. en_US
dc.title Using focus group research to evaluate recruitment publications : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1243452 en_US


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  • Undergraduate Honors Theses [5463]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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