Developing a public relations plan for UniverCity 1992 : an honors thesis (HONRS 499)

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dc.contributor.advisor McDonald, Becky A. en_US Kurtze, Jennifer F. en_US 2011-06-06T19:05:56Z 2011-06-06T19:05:56Z 1992 en_US 1992
dc.identifier.other A-117 en_US
dc.description.abstract Developing a public relations plan for UniverCity, an on-campus event which occurs every two years at Ball State University, Muncie Indiana, requires analysis of previous functions and the development of long-term goals.In this paper, recommendations on how to improve UniverCity's communication tools as well as how to implement research to track audience awareness and participation have been made. The recommendations have been based on public relations literature and principles found in the body of knowledge.
dc.description.sponsorship Honors College
dc.format.extent 44 leaves ; 29 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Journalism. en_US
dc.subject.lcsh Ball State University. Honors College -- Theses (B.?.) -- 1992. en_US
dc.title Developing a public relations plan for UniverCity 1992 : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?.)
dc.identifier.cardcat-url en_US

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  • Undergraduate Honors Theses [5596]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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