Horizon Convention Center marketing plan, 2009-2010 : [an honors thesis (HONRS 499)]

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dc.contributor.advisor Pendel, Marc A. en_US
dc.contributor.author Petro, Julia N. en_US
dc.date.accessioned 2011-06-06T19:17:25Z
dc.date.available 2011-06-06T19:17:25Z
dc.date.created 2009 en_US
dc.date.issued 2009
dc.identifier.other A-336 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/192020
dc.description.abstract Marketing plans are written for companies and organizations to act as a guide for creating strategies to reach objectives that are set for a specific period of time. The Horizon Convention Center has objectives to aid in increasing economic impact for the Muncie/Delaware County area. This marketing plan was written to outline the strategies that should be involved in meeting this main objective. This marketing plan includes a SWOT analysis as well as information on the current situation of the Horizon Convention Center. Objectives and strategies are included as well as a budget and detailed calendar for completing these strategies.
dc.description.sponsorship Honors College
dc.format.extent 1 v. : ill. ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Marketing. en_US
dc.title Horizon Convention Center marketing plan, 2009-2010 : [an honors thesis (HONRS 499)] en_US
dc.type Undergraduate senior honors thesis.
dc.description.notes "Spring 2009 honor thesis."
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1463266 en_US

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  • Undergraduate Honors Theses [5614]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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