Redesign of the Mid-American journal of business : [an honors thesis] (HONRS 499)

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Authors
Zeigert, Andrew J.
Advisor
George-Palilonis, Jennifer
Issue Date
2005
Keyword
Degree
Thesis (B.?.)
Department
Honors College
Other Identifiers
Abstract

The Mid-American Journal of business is a national business journal supported by Mid-American deans and produced at the Bureau of Business Research in the Miller College of Business at Ball State University. Because academic and professional journals are largely text based, their design is often overlooked. For my creative project I have taken the MAJB and redesigned it with an all-new typographic palette and design. In addition, I created a sophisticated website for the journal that will eventually contain a full archive of all journal articles published in its 20 year history. These updates are meant to not only make the journal more appealing and readable, but also to facilitate the transfer of information from the page to the reader.