Exploring public relations practice in Vietnam : public relations functions, practitioners’ roles, and most important skills for practitioners

Cardinal Scholar

Show simple item record

dc.contributor.advisor Supa, Dustin W.
dc.contributor.author Nguyen, Hanh T.
dc.date.accessioned 2011-06-09T15:26:02Z
dc.date.available 2011-06-09T15:26:02Z
dc.date.created 2010-07-24 en_US
dc.date.issued 2010-07-24
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/193374
dc.description.abstract This study has revealed a comprehensive and updated picture of public relations practice in Vietnam. Public relations in Vietnam has made much progress since it was first examined in 2000. The importance of public relations is generally recognized in Vietnamese organizations and practitioners are well respected in their organizations. Vietnamese practitioners are now performing public relations activities, which were once foreign to them. However, practitioners still do not fully practice excellence public relations. At present, practitioners are performing communication technician roles and they have little chance to do strategic planning activities. In most organizations, the public relations department is integrated into other departments. Furthermore, public relations practice in Vietnam is facing some unethical issues. Press releases can be paid to be published in Vietnamese publications. Last but not least, the study revealed that most important skills for public relations practitioner are interpersonal communication skills, strategic planning skills and writing skills.
dc.title Exploring public relations practice in Vietnam : public relations functions, practitioners’ roles, and most important skills for practitioners en_US


Files in this item

This item appears in the following Collection(s)

  • Research Papers [5025]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account