Google takes on China : a cross-cultural analysis of internet service design

Cardinal Scholar

Show simple item record

dc.contributor.advisor Misiewicz, Joseph P. Chiou, Bo-Yun. en_US
dc.coverage.spatial a-cc--- en_US 2011-06-09T15:32:22Z 2011-06-09T15:32:22Z 2009 en_US 2009
dc.description.abstract Google Inc. struggles arduously on the digital battlefield in China’s Internet search engine market. In China, has been described as China’s Google for years and challenged Google’s expansion. This study provides an overview of the Internet service development in China, an illustration of the search engines’ profitability models, and an evaluation of Guge (Google China) and Baidu’s service designs. Overall, the research shows an attempt to understand the possible advantages and disadvantages when a multinational Internet service company enters China. Two notions emerge. First, standardization and adaptation may need to be nicely balanced for the subsidiary company in order to profit in China’s Internet market. Second, Google’s operation in China, Guge, stands strong on the service design end, especially in the area of “ease of use,” “informativeness,” and “fulfillment/reliability.” However, Guge’s major rival, Baidu, shows its advantage on a wider selection of online services. Therefore, in the long run, which company will win at the finishing line is still too early to tell
dc.description.sponsorship Department of Telecommunications
dc.description.tableofcontents Google in China -- Google, Baidu and Guge -- Search engine's revenue model in China.
dc.format.extent 101 p. : digital, PDF file, col. ill. en_US
dc.source CardinalScholar 1.0 en_US
dc.subject.lcsh Web search engines -- China. en_US
dc.subject.lcsh Internet service providers -- China.
dc.subject.other Google (Firm) en_US
dc.title Google takes on China : a cross-cultural analysis of internet service design en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

Files in this item

This item appears in the following Collection(s)

  • Master's Theses [5454]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account