Taking measure of health care public relations : a case study analysis of the Riverview Hospital Women's Pavilion grand opening

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dc.contributor.advisor Supa, Dustin W.
dc.contributor.author Osborn, Margaret. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-09T15:33:52Z
dc.date.available 2011-06-09T15:33:52Z
dc.date.created 2009 en_US
dc.date.issued 2009
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/193629
dc.description.abstract A communications discipline often regarded as a loss-leader or cost savings measure, public relations (PR) is often scrutinized by corporate executives increasingly challenging practitioners to prove and quantify the value of PR activities. Using data collected by the researcher while she was director of planning, marketing and public relations for a hospital, this case study recounts the strategic activities planned and implemented to promote awareness and interest in a facility grand opening. The case study is intended to depict how hospital PR (qualitatively and quantitatively) can be of value to the dominant coalition, and thus deemed strategic. This document offers a review of Excellence Theory and health care PR focused literature. The primary contribution of this study is to provide PR practitioners with theoretical understanding and real-world applications for excellent PR practices in health care. Findings can be used to help PR practitioners in any industry better demonstrate return on PR investments.
dc.description.sponsorship Department of Journalism
dc.format.extent 57 p. : digital, PDF file. en_US
dc.source CardinalScholar 1.0 en_US
dc.subject.lcsh Health facilities -- Public relations -- Indiana -- Noblesville -- Case studies. en_US
dc.subject.other Riverview Hospital (Noblesville, Ind.). Women's Pavilion -- Case studies. en_US
dc.title Taking measure of health care public relations : a case study analysis of the Riverview Hospital Women's Pavilion grand opening en_US
dc.type Research paper (M.A.), 3 hrs. en_US
dc.description.degree Thesis (M.A.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1551177 en_US


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  • Research Papers [5006]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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