The development of Aber Design Group

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dc.contributor.advisor Misiewicz, Joseph P. Aber, Danielle M. 2011-07-08T17:44:52Z 2011-07-09T05:30:06Z 2011-05-07 2011-05-07
dc.description.abstract This creative project will document the development of Aber Design Group — a multimedia design business. In this document you will find the purpose and mission of Aber Design Group, a relevant market analysis, financial analysis and a business plan (including projected revenue and profit) and information about Aber Design Group’s offerings and competitive edge. This project also includes branding and marketing for the business, including a company logo, website and mobile phone application. The website will include pages such as, “Who we are,” “What we do,” “Our work,” which will be a portfolio of our previous design work for potential clients to look at, and “Contact.” Aber Design Group will also make use of social media through Facebook and Twitter accounts, which will allow the company to communicate with current or potential clients.
dc.description.sponsorship Department of Telecommunications
dc.description.tableofcontents Executive summary -- Services -- Market analysis -- Strategy and implementation strategy -- Financial plan -- Internet and new media plan summary -- Personnel plan -- Establishing the business -- Benchmark for success.
dc.subject.lcsh Graphic arts.
dc.subject.other Aber Design Group.
dc.title The development of Aber Design Group en_US
dc.type Creative project (M.A.), 6 hrs. Thesis (M.A.) en_US 2011-07-09

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  • Creative Projects [3206]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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