Abstract:
Between 1900 and 2000, the number of magazines in America exploded, increasing from 3,500 to 17,815 — a 509 percent increase. The magazine is a staple of life in today's American life, a staple based on personal interest. There is a magazine in existence for practically every person in the country. Someone who likes to camp can read Outdoor Life magazine or Camping Magazine. Someone into fashion can subscribe to Elle magazine or Vogue magazine. Like reading the news? Time magazine may be a good option. No matter what niche you look toward, there's a magazine there (Sumner, 2010).
One growing sector of magazines is the women's health and fitness sector. Magazines such as Self and Women's Health have some of the highest circulation figures in the business. The purpose of this project is to analyze this sector through the creation of my own magazine: Stamina magazine. I designed the magazine, compiled my own pieces to fill the pages, wrote the cover story, and concocted a thorough business plan. In this way, I now know what it takes to succeed in the women's health and fitness magazine sector and to start my own magazine.
