Soularium : Ball State edition

Abstract

Campus Crusade for Christ (Cru) is a prominent Christian ministry on college campuses around the world. Cru very firmly believes in the Gospel, which states that the only way to heaven is through belief in Jesus Christ, so therefore the organization's main focus is evangelism. Cru strategically targets college students and therefore aims to make evangelism towards them as effective as possible. One way this is done is through various evangelism tools, such as picture surveys that make evangelism simpler and less threatening. These were found to be effective because of the nature of college students and the ease in which the Gospel can be shared.