The role of microblogs in crisis communication : a content analysis of the Red Cross Society's credibility crisis in mainland China

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dc.contributor.advisor McDonald, Becky A.
dc.contributor.author Zhao, Jing
dc.date.accessioned 2012-08-06T17:53:15Z
dc.date.available 2012-08-06T17:53:15Z
dc.date.created 2012-07-21
dc.date.issued 2012-07-21
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/196202
dc.description.abstract Microblogging often starts popular or notorious trend in the internet community in China. The Red Cross Society of China (RCSC), China's biggest charity organization, was involved in a scandal of corruption and misuse of public donations because a few microblog posts of a young Chinese woman, whose name id Guo Meimei, created a hugh controversy. The case study in this research paper is trying to find out: 1. What was the online public's response to the Guo Meimei crisis as obtained from microblog posts? 2. What public relations strategies were used by the Red Cross Society of China in response to the case involving Guo Meimei? This research paper discusses how the Chinese Red Cross responded was reported in microblogs. Obviously, as the crisis spread, microblogs played a key role in delivering the crisis, How should an organization communicate with microblogs when it is involved in a crisis. Understanding mircoblogging mechaniam will let organizations deal with crisis affairs more effectively. en_US
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Microblogs -- China -- Case studies.
dc.subject.lcsh Chinese Red Cross Society -- Corrupt practices -- Case studies.
dc.subject.lcsh Communication in crisis management -- China -- Case studies.
dc.subject.lcsh Communication in organizations -- China -- Case studies.
dc.title The role of microblogs in crisis communication : a content analysis of the Red Cross Society's credibility crisis in mainland China en_US
dc.type Research paper (M.A.), 3 hrs.
dc.description.degree Thesis (M.A.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1697533


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  • Research Papers [5006]
    Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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