Disability doesn't mean inability : a mock campaign for Hillcroft Services

Abstract

A lack of knowledge and exposure can often lead to unwarranted biases. This concept is often thought of in relation to race, sexuality or any group that can be stereotyped. Unfortunately, those with disabilities also fall subject to such biases. Hillcroft Services works with adults and children with disabilities on improving several aspects of their lives, in addition to spreading awareness in the community. The aim of this thesis was to develop a series of mock campaign ads that could serve as the first step in building awareness for how to interact with people with disabilities. The message should communicate that the key to creating equality is to show respect and acceptance towards one another.