Abstract:
Public relations plays a vital role in the promotion of any event or organization. As the Director of Public Relations for the 2012 Dance Marathon, it was my job to promote the organization, its mission, and all of the special events leading up to the marathon on February 18, 2012. The communication strategy for the year was to make the Ball State community aware of the dance marathon and the special events held prior to it. Awareness was created through the selection of target audiences and by creating messages tailored to those audiences. I communicated to the target publics by using social media sites like Facebook and Twitter, as well as through other means of promotion. I created the communication strategy and all of the material for this public relations campaign. The result was the most successful marathon to date raising $87,628.04 and having more than 700 dancers at the event.
