Abstract:
The Muncie Downtown Development Partnership (MDDP) is a non-profit organization in Muncie, Indiana. Its purpose is to create a lively and stable downtown environment for visitors, Muncie citizens, and business owners. The MDDP partnered with Ball State's Cardinal Communications in 2010 for public relations, advertising, and graphic design needs. Cardinal Communications was able to conduct research and devise an integrated marketing communications plan for the MDDP. As of 2012, the MDDP was in need of a more simpler communications plan that was manageable and realistic for the small non-profit to successfully complete.
This communications plan focused on simpler goals and strategies that the employees at MDDP could implement on their own. These goals focused on the non-profits identity as well as its communication strategies to target publics. The goals are a measurable way for the business to succeed. Each goal is aimed at a specific target audience accompanied by a specific key message for the audience. The strategies are suggestions on how to best complete the goal, while the tactics are ideas to complete the strategy.
