Cardinal Outreach Team : a media campaign

Abstract

Every Ball State student is familiar with the term "the Ball State Bubble." This phrase refers to the disconnection between campus and the city of Muncie. But a closer look at Muncie reveals a city plagued by unemployment, blight and poverty -a city in need of the service students can, if they're willing, provide. Christian students such as myself should especially care about others in need; doing so is an express command of the Bible. In response to the Ball State bubble and the misalignment of Christian students having no Christ-centered outlet to serve the poor, I helped found Cardinal Outreach Team, a student organization that provides avenues for students to serve those in need in Muncie. C.O.T. is so far a small organization, so as a journalism graphics major, I created a media campaign to boost awareness of our group on campus. This consisted of researching Muncie, creating a multimedia website, managing social media and planning and directing our campus-wide spring events.