Cardinal Outreach Team : a media campaign

Cardinal Scholar

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dc.contributor.advisor Warrner, Jennifer A.
dc.contributor.author Smith, Jessica B.
dc.date.accessioned 2012-10-02T13:51:59Z
dc.date.available 2012-10-02T13:51:59Z
dc.date.created 2012-05-07
dc.date.issued 2012-05-07
dc.identifier.other A-345
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/196364
dc.description.abstract Every Ball State student is familiar with the term "the Ball State Bubble." This phrase refers to the disconnection between campus and the city of Muncie. But a closer look at Muncie reveals a city plagued by unemployment, blight and poverty -a city in need of the service students can, if they're willing, provide. Christian students such as myself should especially care about others in need; doing so is an express command of the Bible. In response to the Ball State bubble and the misalignment of Christian students having no Christ-centered outlet to serve the poor, I helped found Cardinal Outreach Team, a student organization that provides avenues for students to serve those in need in Muncie. C.O.T. is so far a small organization, so as a journalism graphics major, I created a media campaign to boost awareness of our group on campus. This consisted of researching Muncie, creating a multimedia website, managing social media and planning and directing our campus-wide spring events.
dc.description.sponsorship Honors College
dc.subject.lcsh Journalism.
dc.title Cardinal Outreach Team : a media campaign en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1659863


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  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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