Be the match 5k

Abstract

The purpose of this creative project is to demonstrate the effectiveness of marketing non-profit organizations through promotional events-specifically, athletic events. Throughout the process of organizing a 5k race benefitting Be The Match, the bone marrow registry, I will convey the importance of organization, multichannel marketing, and community support. Each element plays a key role in the success of a promotional event, and it is my intention to clearly relay effective strategies that ensure each is utilized in its full capacity.