Be the match 5k

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dc.contributor.advisor Waters, Paige Clary Steinmetz, Hillary M. 2012-10-02T14:18:51Z 2012-10-02T14:18:51Z 2012-05-07 2012-05-07
dc.identifier.other A-345
dc.description.abstract The purpose of this creative project is to demonstrate the effectiveness of marketing non-profit organizations through promotional events-specifically, athletic events. Throughout the process of organizing a 5k race benefitting Be The Match, the bone marrow registry, I will convey the importance of organization, multichannel marketing, and community support. Each element plays a key role in the success of a promotional event, and it is my intention to clearly relay effective strategies that ensure each is utilized in its full capacity.
dc.description.sponsorship Honors College
dc.subject.lcsh Marketing.
dc.title Be the match 5k en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?.)

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  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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