Be the match 5k

Cardinal Scholar

Show simple item record

dc.contributor.advisor Waters, Paige Clary
dc.contributor.author Steinmetz, Hillary M.
dc.date.accessioned 2012-10-02T14:18:51Z
dc.date.available 2012-10-02T14:18:51Z
dc.date.created 2012-05-07
dc.date.issued 2012-05-07
dc.identifier.other A-345
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/196367
dc.description.abstract The purpose of this creative project is to demonstrate the effectiveness of marketing non-profit organizations through promotional events-specifically, athletic events. Throughout the process of organizing a 5k race benefitting Be The Match, the bone marrow registry, I will convey the importance of organization, multichannel marketing, and community support. Each element plays a key role in the success of a promotional event, and it is my intention to clearly relay effective strategies that ensure each is utilized in its full capacity.
dc.description.sponsorship Honors College
dc.subject.lcsh Marketing.
dc.title Be the match 5k en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1659867


Files in this item

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account