The persuasion of many within a moderate length of time : religious and scientific rhetoric in advertising agency promotional materials, 1870-1925

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dc.contributor.advisor Hanson, Linda K.
dc.contributor.author Evans, Theresa M.
dc.date.accessioned 2012-12-19T16:32:21Z
dc.date.available 2012-12-19T16:32:21Z
dc.date.created 2012-12-15
dc.date.issued 2012-12-15
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/196975
dc.description Access to this thesis permanently restricted to Ball State community only.
dc.description.abstract Access to abstract permanently restricted to Ball State community only.
dc.description.sponsorship Department of English
dc.description.tableofcontents Establishing the research issue -- Methodology -- Literature review -- The era of James Walter Thompson, 1870-1900 -- A new century, a progressive era : 1901-1916 -- The selling problem, 1917-1925 -- Summary, conclusions, implications.
dc.subject.lcsh Advertising -- United States -- History -- 19th century.
dc.subject.lcsh Advertising -- United States -- History -- 20th century.
dc.subject.lcsh Preaching -- History -- Middle Ages, 600-1500.
dc.subject.lcsh Exhortation (Rhetoric)
dc.subject.other J. Walter Thompson Company -- History.
dc.title The persuasion of many within a moderate length of time : religious and scientific rhetoric in advertising agency promotional materials, 1870-1925 en_US
dc.description.degree Thesis (Ph. D.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1697791


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  • Doctoral Dissertations [3248]
    Doctoral dissertations submitted to the Graduate School by Ball State University doctoral candidates in partial fulfillment of degree requirements.

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