Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana

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dc.contributor.advisor Kang, Minjeong
dc.contributor.author Hunsberger, Grace
dc.date.accessioned 2013-05-10T14:24:32Z
dc.date.available 2013-05-10T14:24:32Z
dc.date.created 2013-05-04
dc.date.issued 2013-05-04
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/197164
dc.description.abstract This case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the revitalization efforts between 2006 and 2011. Online surveys with business owners and interviews with DGI stakeholders were conducted, along with secondary data analysis of DGI event surveys. The study’s research questions addressed how DGI’s relationship management/maintenance strategies, along with elements present in the downtown, have influenced the community. The results revealed coalition-building through collaboration, relationship maintenance strategies of openness, networking, and shared tasks, along with creative class leadership and investment in infrastructure to have positively influenced the community.
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Central business districts -- Public relations -- Indiana -- Goshen -- Case studies.
dc.subject.lcsh Urban renewal -- Public relations -- Indiana -- Goshen -- Case studies.
dc.subject.other Downtown Goshen (Inc.) -- Public relations -- Case studies.
dc.title Relationship management as a downtown public relations strategy : a case study of downtown Goshen, Indiana en_US
dc.title.alternative Downtown public relations
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1712089


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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