Designing a social media unit in a travel agency

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dc.contributor.advisor McDonald, Becky A. Sindi, Abdulla Mohammed 2013-08-06T16:28:38Z 2013-08-06T16:28:38Z 2013-07-20 2013-07-20
dc.description.abstract This project presented a design for a social media unit in a travel agency. The project includes a literature review about the role of public relations in tourism, the importance of social media participation in public relations, social media practices in public relations and current social media practice in tourism. The project also includes an analysis of four tourism/travel organizations to understand the ways that the social media tools are used in those organizations. The researcher designed a social media unit that includes recommendations for the social media unit structure, the line authority, the staff authority, job descriptions for the head sections needed and the terms of reference for each section.
dc.description.sponsorship Department of Journalism
dc.subject.lcsh Social media.
dc.subject.lcsh Tourism -- Public relations.
dc.subject.lcsh Online social networks in business.
dc.title Designing a social media unit in a travel agency en_US
dc.type Creative project (M.A.), 3 hours. Thesis (M.A.)

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  • Creative Projects [3277]
    Creative projects submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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