Abstract:
Social media has become an integral part of the business world over the past few years. Each social media platform provides unique and innovative ways to promote a product or business and to expand target markets. No matter what the business or organization is or who their target audiences are, every business can benefit from the correct use of social media. I analyzed the current social media plan for my local church, St. Paul United Church of Christ, and then created and implemented a new plan based on previous experience with social media in the business world. I then analyzed the current and future success of this new plan and provided guidelines to creating a general tactical plan for a social media campaign.
