Abstract:
The application of disruptive technologies to business processes has given rise to a new generation of business models. Three of the disruptive technologies discussed in this paper are software, the Internet, and Web 2.0. Businesses that implement these technologies are able to automate value chain activities, disintermediate their supply chains, and benefit from customer contributions. Each of the disruptive technologies and their application has implications for the firm's value chain and supply chain, and leads to a new e-commerce model incorporating a new term, customersourcing. Customersourcing is a term coined as a subcategory of crowdsourcing and a method of eliciting contributions from a firm's customers. This paper considers the implications of each technology in sequence, with each step resulting in a change in the supply chain and/or the value chain. The culmination of these changes is an e-commerce model that relies on customersourcing to provide certain business functions of both the supply chain and the value chain.
