A Cardinal's guide to personal branding

Cardinal Scholar

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dc.contributor.advisor Hanley, Michael L.
dc.contributor.author Green, Kayla
dc.date.accessioned 2013-09-05T13:37:32Z
dc.date.available 2013-09-05T13:37:32Z
dc.date.created 2013-05-04
dc.date.issued 2013-05-04
dc.identifier.other A-349
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/123456789/197625
dc.description.abstract Much like famous brands like Apple or Nike present themselves in a consistent manner in order to maintain a specific image, people can -and should -brand themselves as they grow professionally. Whether on paper, in person, or online, this personal brand should portray the same characteristics and personality. The brochure included in this thesis outlines a step-by-step procedure for students on how to develop and maintain their own personal brand as they begin their careers, and was made in collaboration with the Ball State University Career Center. Using a variety of secondary sources, the brochure is written in the form of an advertising and/or marketing campaign plan book, which models the style of an agency's suggestions for a brand.
dc.description.sponsorship Honors College
dc.subject.lcsh Journalism.
dc.title A Cardinal's guide to personal branding en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1711569

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  • Undergraduate Honors Theses [5912]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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