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| dc.contributor.advisor | Hanley, Michael L. | |
| dc.contributor.author | Green, Kayla | |
| dc.date.accessioned | 2013-09-05T13:37:32Z | |
| dc.date.available | 2013-09-05T13:37:32Z | |
| dc.date.created | 2013-05-04 | |
| dc.date.issued | 2013-05-04 | |
| dc.identifier.other | A-349 | |
| dc.identifier.uri | http://cardinalscholar.bsu.edu/handle/123456789/197625 | |
| dc.description.abstract | Much like famous brands like Apple or Nike present themselves in a consistent manner in order to maintain a specific image, people can -and should -brand themselves as they grow professionally. Whether on paper, in person, or online, this personal brand should portray the same characteristics and personality. The brochure included in this thesis outlines a step-by-step procedure for students on how to develop and maintain their own personal brand as they begin their careers, and was made in collaboration with the Ball State University Career Center. Using a variety of secondary sources, the brochure is written in the form of an advertising and/or marketing campaign plan book, which models the style of an agency's suggestions for a brand. | |
| dc.description.sponsorship | Honors College | |
| dc.subject.lcsh | Journalism. | |
| dc.title | A Cardinal's guide to personal branding | en_US |
| dc.type | Undergraduate senior honors thesis | |
| dc.description.degree | Thesis (B.?.) | |
| dc.identifier.cardcat-url | http://liblink.bsu.edu/catkey/1711569 |
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Undergraduate Honors Theses [5912]
Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.